Privacy Policy

1. Who We Are

Routflo is a progressive web application ("App") for route planning, run tracking and social running, operated from Surrey, United Kingdom. For data-protection purposes we are the data controller. You can contact us at hello@routflo.com.

2. Information We Collect

We may collect the following categories of personal data:

• Account data — name, email address, profile photo, username.
• Location data — home address, GPS coordinates recorded during runs (only when you actively use tracking features).
• Activity data — routes, distances, pace, and other fitness metrics.
• Third-party integrations — data imported from Strava or other connected services.
• Device and usage data — browser type, device type, pages visited, and feature interactions.
• Payment data — processed securely by Stripe; we do not store full card details.

3. How We Use Your Data

• To provide and improve the App's route planning and run tracking features.
• To manage your account, subscriptions and payment processing.
• To enable social features such as crew connections and shared routes.
• To send transactional emails (e.g. password resets, contact form responses).
• To ensure safety features such as SafeRun function correctly.
• To comply with our legal obligations under UK law.

4. Legal Basis for Processing

We process your personal data on the following legal bases under the UK GDPR:

• Contract — to provide the service you signed up for.
• Legitimate interests — to improve the App and ensure security.
• Consent — for optional features such as location tracking and third-party integrations.

5. Data Sharing

We do not sell your personal data. We may share data with service providers, other users (only what you choose to make public), and law enforcement where required by law.

6. Data Retention

We retain your personal data for as long as your account is active. If you delete your account, we will remove your data within 30 days, except where retention is required by law.

7. Your Rights

Under the UK GDPR you have the right to access, correct, delete, restrict or port your personal data, and to object to processing. Contact us at hello@routflo.com.

8. International Transfers

Your data may be processed outside the UK by our infrastructure providers, with appropriate safeguards under UK data protection law.

9. Changes to This Policy

We may update this policy from time to time. Material changes will be communicated via the App or email.

10. Contact

Questions about this privacy policy? Contact us at hello@routflo.com.